Enterprises Have Started Spending More On App Development

Over the past few years we have seen some revolutionary changes in mobile app development industry. With the invention of latest technologies, this industry is flourishing and continuously moving upwards every year. Each & every year researchers & developers are inventing some new trends and innovations in phones and they are trying to launch new applications which can make users' life easier and users can also access this information at any time according to their convenience. In this mobile-driven world, business houses and enterprises recognize that if they want to stay ahead from their competitors and want to grab customers' attention quickly, then they need some robust mobile app which will help them to gain customers loyalty and also help them to boost up their growth & development. So, companies & business houses are now showing their inclination towards various B2B and B2C apps and hence they are investing a hefty amount & time in app development. Mobile app has become mandatory part for an enterprise if they want to proliferate their business & growth.

A survey report was showing that app development (34%) is the topmost priority for enterprises followed by service management (27%), ERP implementation (22%) and Cloud (20%). 57% of enterprises are expected to increase their budget for app development and simultaneously they are also spending some amount of budget in Salesforce and LinkedIn like social medias. Salesforce had a significant jump from December, 2014 to May, 2015, increasing from 39% to 43% just between December 2014 to May 2015. Companies' inclination towards LinkedIn clearly shows that their interest towards SMAC based solution technology for business. This technology gives a holistic solution in transforming organization as a highly functional and productive entity with the capability of managing future business challenges.

A recent survey reveals 44 percent of respondents indicated that their app portfolio is internally developed. However, cloud technologies like platform-as-a-service were seen as important by 75 percent. The survey also shows that there are increasing concerns from IT executives over mobile security and integration with back-end systems. The results reveal that 29 percent of IT development time is spent on front-end mobile app development, but more than 70 percent is spent on integration, security, and quality assurance testing and design work.

Security is the top concern and 93 percent of respondents cited worries over data loss and other security breaches related to mobile devices with BYOD. As a result, organizations are turning to centralized management solutions, respondents say that in the next two years they will be focusing more on device data encryption, centralized updating and troubleshooting, remote wiping of data and locking down of features.

Custom building a mobile app isn't feasible for most medium and small businesses. But even for large enterprises that can afford to develop and manage an app store, this does not mean it is the right app development path.

A plethora of studies found that enterprise executives view mobile apps as transformative and expect them to aid customer and employee relationships, competitive ability, revenue growth and efficiency. However, these enterprise leaders see several obstacles to success, including scarce resources for mobile efforts, lack of technology standardization, lack of clear direction or strategy, need to integrate with enterprise data, and decentralized mobile efforts.

Even large enterprises will indicate that while there is value to developing mobile apps, IT resources would often be better diverted to other organizational challenges. Many large enterprises areleveraging an external Cloud-based app store cite for the benefit of tasking these developers and IT managers where a more pressing need exists. This is true not only for the process of building mobile apps, but also the equally time-intensive process of managing support for app updates – support that is necessarily focused on devices being used at that particular moment rather than forward-thinking innovation that can look ahead at ways to enhance the app experience.

The evolution of the business case for custom mobile apps is not dissimilar to the cloud storage story years ago. The complexity was such that big companies had to spend a long time on return on investment analysis and small to medium sized businesses just couldn't afford them.

Developing and managing a custom mobile application introduces a number of complexities to the organization. Even if a large enterprise is building out an enterprise app for a narrow, select number of platforms, it is still massively expensive. The bigger problem however is that large enterprises, just like smaller businesses, evolve and change – and so do their technology needs. As a result, a custom app can become more restrictive and less valuable for any enterprise over time unless they continue the costly process of updating the platform and adding new features.

Custom-built enterprise apps can also inhibit innovation. Instead of hiring developers to support and maintain an app, innovation can be accelerated by leveraging a Cloud platform for apps that allows the enterprise to focus on iterating quickly and for developers to spend time thinking how to make the app environment more dynamic, rather than just trying to keep it up and running.

Once a traditional enterprise app is built, an organization must devote significant time and resources to ensure the platform or application supports and tests to new versions of operating systems and devices.

Now-a-days the app-world in which we belong makes a striking influence in our day to day life. From purchasing movie ticket to air ticket booking, shopping, banking etc. can be done smoothly through different mobile applications. That's why these days' app store is flooded with innumerable collections of mobile apps. The impact and importance of mobile apps are gaining day by day. Now-a-days enterprises can see potential for great payoff from making a strong mobile commitment. They are recognizing that mobile applications provide a new way to develop and maintain relationships with customers. The accelerating need for agile, cost-effective app development processes means enterprises need to be open to flexible, affordable solutions outside the considerable expense of in-house development.