The best free SEO tools for 2017

In every aspect of life, it is always a race for the top position and everybody wants to reach that top position in their life. Similarly, enterprises yearn for a top slot in search engine result so that maximum visitors get attracted to them through the specific keywords. Search engine optimization (SEO) helps in the process of achieving this objective.

What is an SEO tool?

These days' markets are thronged with several free SEO tools which are continuously improving the ranking, traffic and reputation of the companies. So, SEO tool is the collection of tools and software whose prime motto is to make the search engine optimization more efficient and effective. All these SEO tools are intuitive and powerful and the most important thing is that they all are absolutely free. These tools serve many objectives, such as keyword research, checking back links and page ranks, and for analytics.

Below we are summarizing some popular free SEO tools that are highly applauded by the customers.

01. Google Analytics

Google Analytics tool has been conglomerated with the life of online markets in such a way that without this tool they can't even think to survive for a few minutes. Perhaps there is no other data source which is compatible like google analytics that can provide high quality and detailed information. We can get all the actionable and pivotal data about site visitors, crowd, traffic, etc., from this data source.


02. Google web master tool

These webmaster tools are ideal forwebsite analysis, alerts, and error reports. The prime focus of this tool is to relate with search and optimization.



This tool dedicatedly provides 700+ keyword ideas based on a single keyword. Only we need to do is to enter a keyword and then by organizing alphabetically. Keyword Tool provides a huge handful of long-tail keyword opportunities.


04. Moz

Moz tool assists us how our local businesses look online. Moz snatches data from different sources and then helps us to know how our brick-and-mortar business looks online.


05. Google page speed insights

Google page speed insights tool is applicable to check the speed and usability of our site on multiple devices. If we enter a URL, then this tool will test the loading time and performance for different devices like desktop, tablets and mobiles. Moreover, if we need any improvement then this tool also detects that.


06. Quicksprout website analyser

This particular tool gives the full analysis (SEO optimization, speed, tags, keywords, social, links and even competitor comparisons) of our website. Quicksprout is the easiest way for you to know what is happening on your website and how to improve your website to grow your traffic.


07. SEO Toolbar

SEO Toolbar is another useful and effective tool that helps webmasters save time and expedite everyday procedures. They can increase the speed of defining the search parameters of websites so that the specific nature of the promotion and various salient features can be perceived. This is best achieved by the use of toolbars or extensions that are incorporated in the browsers. This tool also provides the facility of auto filler, which is used to remember the previously filled in details when the website is introduced to different directories so that the boxes are filled up on their own.

08. Anchor Generator

An anchor generator is one of the most important free SEO tools that use the anchor text to inform the search engine about the content of the web page. Keyword research helps identify the right keywords or key phrases that should be targeted and understand the amount of competition that such keywords already have. Moreover, this tool also comes up with such popular phrases that might have been unknown to the users until now.

09. Hubspot's Website Grader

This free SEO tool can perform a health check on a website before awarding it a grade and offering advice on how it could be improved. A few interesting features are blog analysis, indexed pages' analysis, metadata, domain info, inbound links, last crawl date, social media grader etc. A user can easily discover how effectively the site is described and how often it has been bookmarked on Digg or Delicious. A user can also add a Website Grader widget which displays a badge that describes the search marketing quality score.


10. Backlinks Watch (

SEO revolves around backlinking. This tool gives us a clear count and analysis of our website's backlinks including the page they are on, anchor text and the total number of backlinks on that particular page. This useful tool will let us know who's linking to our content and track the success of our link building campaign.


11. Compete (

This is a great tool for analyzing our competitor's site. By using this tool, we can easily see traffic and engagement metrics for any website; identify sites for affiliate and SEO link building. Moreover, we can analyze competitor keywords and search strategies for free. Other exclusive features include; analyzing sub domains, tagging, comparisons, portfolios and CSV download of information. This tool also has a subscription based paid service which we can use to attain additional features.


12. SEO PowerSuite

SEO PowerSuite is an all-in-one SEO tool that helps us to cover all aspects of website optimization. SEO PowerSuite consists of four SEO tools to nail all SEO tasks. Website Auditor is a great leg-up for creating smashing content for a website. It analyses our top 10 online competitors and works out a sure-fire plan based on the best optimization practices in our niche. Rank Tracker is great at our website positions monitoring and generating the most click-productive words. SEO SpyGlass is power charged SEO software for backlink checking and analysis. This is the only SEO tool that helps us to discover up to 50,000 backlinks per a website and generate reports with ready-to-use website optimization strategy. And the last and the most advanced in this row is LinkAssistant. SEO PowerSuite is a feature-rich powerhouse SEO tool for link building and management that shoulders the main aspects of offpage optimization.


All the above-mentioned tools are free SEO tools. Apart from these tools, we may find many paid tools in the market which can give us our desired result in more precisely and accurately.